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Overview Congratulations! You are off to a good start. You successfully completed an analysis of the company’s internal business environment. To quickly recap, as the director of strategic planning, y

Overview Congratulations! You are off to a good start. You successfully completed an analysis of the company’s internal business environment. To quickly recap, as the director of strategic planning, you are creating a new strategic planning proposal to help the company explore at least one new growth opportunity and increase its revenue or market share […]

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build t

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing […]