Product Mix and Product Life Cycle
For the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. NutriA is in the mature stage of the category’s life cycle; as a result, industry sales are flat. Your marketing manager decides that it is time to […]
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} The marketing mix must be adapted to accommodate national differences arising from customer preferences and each market’s economic, legal
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} The marketing mix must be adapted to accommodate national differences arising from customer preferences and each market’s economic, legal, climate and cultural environment. Think about the following products: • Packaged flour • Swimsuits • Automobiles Describe how a firm should adapt the marketing mix for each […]
