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Case Study Directions Read in your textbook Case #1, “Fixer Upper: Expanding the Magnolia Brand” and watch the 3-minute video, Chip and Joanna Gaines Reveal the Story Behind the Start of Their Own Bus

Case Study Directions Read in your textbook Case #1, “Fixer Upper: Expanding the Magnolia Brand” and watch the 3-minute video, Chip and Joanna Gaines Reveal the Story Behind the Start of Their Own Business. Additional information can be found at Magnolia Inc.’s website: or via its social media site on LinkedIn, https://www.linkedin.com/company/magnolia.  Write a 3–5 page […]

The creation of the resume serves the valuable purpose of providing an inventory of your unique and compelling contributions. It is a summary of your brand and acts as your one-page marketing campaign

The creation of the resume serves the valuable purpose of providing an inventory of your unique and compelling contributions. It is a summary of your brand and acts as your one-page marketing campaign, a tradition still honored and recognized in the 21st-century workplace. Make your resume stand out by using the most powerful verbs you […]

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build t

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing […]

Instructions: Using the leadership brand, strengths, and developmental needs listed below, as well as the leadership assessment results and assessment summaries attached, write a 3 1/2 to 5-page paper

Instructions: Using the leadership brand, strengths, and developmental needs listed below, as well as the leadership assessment results and assessment summaries attached, write a 3 1/2 to 5-page paper (12 pt. Times New Roman Double Spaced) addressing the following: Your personal framing of leadership relative to your experiences, interests, and objectives. Your leadership “brand” (What […]