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Summative assessment UU – MBA – 714 Summative Assessment Point 2

Summative assessment

UU – MBA – 714

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Summative Assessment Point 2

Brief, Guidelines and Marking Criteria

For this assignment, you are required to find and promote an innovative product/service within an organization

of your choice. In your assignment, you need to focus on the below:

1. Give a brief introduction of the innovative product/service you are thinking about within an organization

of your choice.

2. Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting

and disseminating the information).

3. Explain how you are going to convince them that this product/service is applicable and that it will create

a competitive advantage in the market.

4. Refer to a similar product/service that your competitors have and analyze how the competitors’ product

can be considered as a threat to your new product/service.

5. Estimate how much will the whole procedure cost to the business.

6. In your conclusions, describe how the new product/service will influence the whole organization’s


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Revision and Proofreading

As in any other piece of academic writing, it’s essential to redraft, edit and proofread your report before you

submit it.

Text Layout

• Font: Times New Roman

• Size: 12

• Line spacing: 1 ½

• Your report must have page numbers (bottom centre is recommended)

Word Limit

• The word limit of your essay is 3000 (±10%) words (not including tables, diagrams, appendices, and



• The submission of the essay is due by the end of Week 7, Sunday 11:59 pm (23:59 hours) VLE (UTC) time on

the due date at the latest and it weighs 50% of the final grade.

• The essay will be submitted via Turnitin and it must be in PDF format.

Further Guidelines

• This is an individual assessment, not a group task.

• This assignment weighs 50% of your final grade.

• Your assignment should reflect scholarly writing and APA Referencing standard. Be sure to adhere to

Academic Integrity Policy by avoiding plagiarism through text-citing and acknowledging other authors’


• Academic Integrity Policy: Students are expected to demonstrate academic integrity by completing their

own work, assignments, and other assessment exercises. Submission of work from another person,

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whether it is from printed sources or someone other than the student; previously graded papers; papers

submitted without proper citations; or submitting the same paper to multiple courses without the

knowledge of all instructors involved can result in a failing grade. Incidents involving academic dishonesty

will be reported to university officials for appropriate sanctions. Furthermore, students must always submit

work that represents their original words or ideas. If any words or ideas used in an assignment or

assessment submission do not represent the student’s original words or ideas, all relevant sources must be

cited along with the extent to which such sources were used. Words or ideas that require citation include,

but are not limited to, all hard copy or electronic publications, whether copyrighted or not and all verbal or

visual communication when the content of such communication originates from an identifiable source.

Marking Criteria

Criterion Weight

Introduction 15%

Identification of key areas required by the summative brief 30%

Application of theory 20%

Conclusions 20%

Formating and Referencing 15%

Total 100%

Good luck!

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