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impactful communication

Task 3 Academic Writing   

· This task is an Individually written assessment. This writing is based on the same topic that the student presented in the group presentation. 

· You will be writing a 5-paragraph essay in Harvard Style on
the topic you presented it must be well supported by outside sources. 

1.
Identify, analyze, and present an example of a business that you used in your presentation. 

2. Your essay must include a
clear thesis statement. This is the last sentence of the Introduction paragraph which clearly states the three ideas you will write about in your essay. 

· You must upload your word document via TurnItIn in Moodle. 

Formalities: 

· Write between 1000-1200 words.  

· Cover page, Index page, and References are excluded from the total wordcount.  

• Prepare an Appendix page (as explained and given to the class) to follow the Reference page.  Include
at least two quotes,
two
paraphrases and
two summaries. Include the original author’s work and then underneath it, write your paraphrase or summary 

· Font: Arial 12,5 pts.  

· Text alignment: Justified.   

· The in-text citations and Reference page in
Harvard referencing style

Submission: Week 13 – Via Moodle (Turnitin). Sunday, 21 January 2024, before 23.59 CET  

Weight: This task is a 30% of your total grade for this subject. 

 

It assesses the following learning outcomes: 

• Understand the differences between business and academic writing. 

• Illustrate an awareness of how to apply principles of proper referencing, paraphrasing, summarizing, and quoting other authors’ work. 

 

 

 

 

Rubric Academic Writing 

 

Exceptional 90-100 

Good 80-89 

Fair 70-79 

Marginal fail 60-69 

Knowledge & Understanding (25%) 

Student demonstrates excellent understanding of
key concepts and uses vocabulary in an entirely appropriate manner. 

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. 

Student understands the task and provides minimum theory and/or some use of vocabulary. 

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. 

Application 

(25%) 

Student applies fully
relevant knowledge from the topics delivered in class. 

Student applies mostly relevant knowledge from the topics delivered in class. 

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. 

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. 

Critical Thinking (20%) 

Student
critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.  

Student critically assesses in good ways, drawing conclusions from relevant authors and references. 

Student provides some insights but stays on the surface of the topic. References may not be relevant.  

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. 

Communication (30%) 

The student shows exceptional understanding o
f paraphrasing and summarizing skills.  

The
student quotes  

exceptionally well to support his/her ideas.  

Flawless use of
Harvard  

referencing conventions. Flawless grammar, spelling and correct wordcount.
Correctly created and attached an appendix 

The student shows  

good understanding of  

paraphrasing and summarizing skills. The student quotes well to support his/her ideas.  

Makes correct use  

of Harvard referencing  

conventions. 

Good grammar, spelling and close to correct wordcount. Created and attached an appendix. 

The student shows  

marginally inadequate  

understanding of  

paraphrasing and  

summarizing skills.  

The student uses quotes  

that are sometimes  

irrelevant to his/her ideas.  

Makes use of Harvard  

referencing conventions 

sometimes or with many  

Mistakes/omissions. Some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Attached an appendix 

 

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. 

The student does not show 

understanding of paraphrasing and summarizing skills.  

The student uses quotes that  

are irrelevant or does not  

quote at all.  

Incorrect use of Harvard with multiple errors or fails to use said conventions. Did not attach an appendix 

 

 

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