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GMIT 487 Wk3 Assignment:

The main assignment Instructions:

Purpose

The purpose of the Week 3 Assignment is to identify an organization with a business problem or opportunity and develop a project business case to justify a project that will satisfy the business need. The business case is developed in a way to accurately describe and communicate the rationale to initiate a project.

Background

As leaders in our organization, we are often presented with problems or opportunities that need to be communicated to various individuals and groups throughout the organization. This can be done verbally in meetings or through written documents. A business case is a common document prepared to introduce a problem or opportunity, provide an analysis of the current situation and desired future state, and then provide recommendations and plans for addressing the problem or opportunity. This is usually accomplished through an initiative or project. A business case (referred to as a Strategy Artifact in the PMBOK Guide, 7th ed.) is a value proposition for a proposed project that may include financial and nonfinancial benefits (2021).

Assignment Prompt

Use the knowledge gained in this course to accurately present information related to a business case that will justify a project to solve a business problem or take advantage of a business opportunity. Develop your project business case based on an organization of your choosing, a problem or opportunity that would be logical for this organization, and a project that could satisfy this problem or opportunity.

You are encouraged to use one of the projects identified within your group to develop this business case.

Download the Project Business Case provided and save a copy with your last name in the file name. Complete the sections in this template and submit them to the assignment folder no later than Tuesday, 11:59 p.m. eastern time of Week 3. Review the Week 3 Individual Assignment grading rubric to understand how this assignment will be graded.

Note: Please, chose/use one of the following 3 projects below :

1. Design and roll-out of a marketing campaign for a new breakfast cereal.

1. A company’s 25th-anniversary celebration.

1. State park beautification project (Note: This is for a state park, not a local or community park).

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