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Prepare a 2 page write-up on Krispy Kreme (donuts), which came out with an important announcement this week. Please read the article entitled,

March 30, 2024

Prepare a 2 page write-up on Krispy Kreme (donuts), which came out with an important announcement this week.

Please read the article entitled, “Krispy Kreme Stock Jumps After Expanding Partnership With McDonald’s” which is posted to the WSJ website currently. Be sure to address the following questions in your assignment:

How does this partnership fit into Krispy Kreme’s omni-channel strategy? I recommend you go to Krispy Kreme’s 2023 annual report to answer this question.

How did Krispy Kreme perform last year financially?

Check out their stock performance over the past few years. At what price is Krispy Kreme trading at now compared to the same time last year? What about compared to 2 years ago?

What are you predicting will happen for Krispy Kreme stock this year?

Shares of Krispy Kreme (
DNUT) surged after the company said it has reached a deal to sell its doughnuts at McDonald’s (
MCD) restaurants across the U.S.

The doughnut maker’s stock jumped 28% to nearly $16 in recent trading. Through Monday, shares were down almost 21% from a year earlier.

McDonald’s said it will start rolling out the doughnuts in the second half of this year and they will be available all over the country by the end of 2026. McDonald’s had already started trialing the rollout of Krispy Kreme donuts at some locations.

The deal is a boon for Krispy Kreme, which has been working to expand its distribution without driving up supply-chain costs. Krispy Kreme Chief Executive Josh Charlesworth said the partnership will double the company’s points of access by the end of 2026.

Krispy Kreme returned to the public markets in 2021 through an initial public offering. Shares of the Charlotte, N.C.-based donut chain have since struggled, with the stock still below its IPO price. Analysts at Truist said investors are punishing the stock over demand concerns tied to weight-loss drugs such as Ozempic and Mounjaro.

The company, which also owns the Insomnia Cookies chain, has been honing its focus on its core doughnut operations. Krispy Kreme said last year that it has hired advisors to explore options, including a potential sale, for Insomnia.

The company has been working to rein in costs at the Krispy Kreme brand while expanding its distribution, including overseas. Executives have said they believe there is room to grow distribution in the U.S. through quick-service restaurants such as McDonald’s.

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