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Marketing

Task: write a page about scope of the product you decided on.
Product I decided to do is call Alterbag and this bag is :

– Interchangeable
– Customizable
– Adjustable

– Can purchase add-ons (like pins or different tools depending on activity)
– Lightweight
– Sustainable

Objective of the bag:
AlterBag venture are multifaceted and geared towards creating a seamless customer experience.
Aim to develop an intuitive and user-friendly e-commerce platform, enabling customers to
effortlessly customize and order their desired bags. Central to our mission is the provision of a
diverse array of customizable bag options, meticulously tailored to various hobbies, activities,
and individual preferences. This, in turn, fosters creativity and innovation throughout the
customization process. In the pursuit of sustainability, committed to exploring eco-friendly
materials and manufacturing methods. Aim to establish strong partnerships with suppliers to
ensure the procurement of top-quality materials and components while implementing efficient
manufacturing processes and stringent quality control measures to guarantee the consistency and
durability of our final products. Additionally, prioritize providing exceptional customer service
and support to enrich the overall shopping experience and cultivate enduring customer loyalty.

Bulltin points for scope:
● Focus on on making a customizable multi-purpose bag which allows users to easily

change the component such as the straps, compartments, etc
● Ensure design is in trend right now and maintain cohesiveness (consumers are able to

easily express their personal style through adjustments and accessories)
● Alterbag price range will be affordable for everybody
● Alterbag can be used for everyday uses for different occasion
● Usuage of high quality materials and techniques to ensure the durability of the bag
● ^^ to ensure of the durability we are going to conduct through testing to guarantee

longevity of the bag
● Alterbag prioritize functionality in each interchangeable part, providing purposeful

features for specific uses
● Ensure the ease of use when switching between the compartments, prompting a seamless

consumer experience
● we going to implement eco-friendly materials and manufacturing process to align with

sustainable practices
● There is no demographic range as this bag can be appeal to a board and diverse
● Since our product is userfriendly and e-commarence, we will have a review section and

would take the feedback into consideration

SAMPLE of scope:
Our company focuses on the importance of leading our industry through comfort and
functionality in luxury luggage. Therefore, we will conduct research into several aspects of the
business. First, we must cover the “four Ps”: price, product, place and promotion. We must study
the targeted market to ensure that consumers who are commonly discovering our products are
continuing to purchase them.The luggage industry can be very broad, but once a certain brand
commits to a vision, the target market becomes more identifiable. Beeline will represent luxury,
comfort, and functionality which narrows the target market to those consumers with the
purchasing power of the middle and upper class. Our research will cover the lifestyles of our
ideal clients, the middle and upper class to establish brand influence which grows our clientele
by having meaningful relations that keep clients spending. This means that we will understand
how our products appeal to the middle and upper class. Discovering our target market’s spending
tendencies, such as: how much they’re willing to spend for similar products, what our market
prioritizes, and how our market prefers to purchase our products will contribute to streamlining
our marketing processes. We will conduct market research on what is typically valued when
purchasing luggage, details such as lightweight materials, additional compartments, and anti-
theft GPS. These features emphasize market differentiation through functionality over pricing.
However, not all consumers are influenced by the same factors such as price, quality, features,
and branding and understanding why that is our responsibility. We will analyze those concepts
with continued research; as well as conducting research over how to or what to price our
products at. Because our brand has to value price and value luxury, coming to a set price for
products can be tricky. That is why there is a unique market within the luggage industry to attract
loyal customers. When choosing Beeline you are not only choosing baggage, you are choosing
the lifestyle we want to fulfill at Beeline. Luxury from point A to point B. Beeline is a company
made for the grievances of traveling. Therefore knowing what those certain grievances are
beneficial to our product development. Our brand has created its own market for ourselves thus
eliminating the idea of worrying about competitors who are low price based. Here at Beeline we
are committed to being the lead innovators for travelers of the present and future. Per example,
Apple does not care for its cheaper competitors nor does it worry about having the same software
that is used on other computers. The only important part is that it is their vision for their unique
market. Beeline has a very similar approach to this. We are the leading party in our vision as the
company’s core values differ from any other luggage brand. There are topics that can be
considered values that drive the consumer to our product. Group influence intensity is described
as peer pressure exerted on the buyers to “join” the trend. Understanding the life span of your
product is an important part in analyzing how much to price your product. When companies set a
price for a product, especially expensive products, knowing the life span of it is important. In
Beeline, psychological appeal is what we are using to bring a status associated with our line of
products. Price sensitivity isn’t as relevant to our vision as we are targeting those who do not
need to budget for our luggage. A good concept is relative price influence which shines a light on
the attractiveness of our products as they are shown to be the better substitute for regular
luggage. The frequency of purchase is also something to think about when deciding on a master

product. How long do you want the product to last a client? How often do you want them to
purchase new luggage? If they already have one would we promote having more than one
Beeline luggage? All those questions will be researched. Once we came up with a product we as
a company look back at the time invested in order to come up and unveil the product. As
mentioned before our products are providing differentiability whether it’s tangible or intangible.
Products and promotion rule in those aspects. As technology changes our paths in history we find
the reason to research whether our luggage product will require some sort of training for those
who lack knowledge of the anti theft features and the extra compartments inside. Although our
product features are relatively straight forward, Beeline will look to ease any kind of training to
our clients for an easy transition to a luxurious travel lifestyle.

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