high on Essays logo

Our Services

Get 15% Discount on your First Order

MKT CASE 4 Strategic Marketing Technology and Strategy Assignment Overview SEO and Driving Traffic Customers may see your store while driving, but how can

MKT CASE 4 Strategic Marketing

Technology and Strategy

Assignment Overview

SEO and Driving Traffic

Customers may see your store while driving, but how can you be discovered online? Search Engine Optimization (SEO) helps you be found. Your business has a website and two social media channels. How do you drive users there so you can have a chance at converting them to a customer? Large companies spend millions. There are things you can do for free (or low cost) to help your small business have a presence.

Case 4 Resources

What is SEO Content Writing? The Complete Guide to Writing For Search (2022)Content Writing Tools For SEO: Top 10 For Your SEO Strategy in 2022 (2022)How To Write SEO Articles: 12 Requirements You Should Know (2022) Digital Marketing In 2022: Lazy SEO Is Dying, And Social Media Steps Up (2022)Focusing On SEO Alone Just Isn’t Enough. Here’s Why. (2022)The Meaning of SEO in Marketing Your Business (2022) Discover a complete suite of SEO tools from Wix (2022)12 top SEO best practices for small business websites (2022) 

Case Assignment

Optimizing your Business and Online Presence

Using the readings and your research, create a plan to optimize the presence of your website and social media. As you will discover, there are many techniques. You will not be able to implement all the strategies using your free website since a domain is needed for many functions.

Company Overview

Begin with a brief company overview. 

SEO Plan 101

Describe three techniques that will be part of your optimization plan. You must be able to execute two of them on your website. Provide rationale for the choices. Lay out the plan to implement the functions. Include a discussion of the role social media plays in SEO. Update your website to include the tools and share the website link. (Research Required) (2 pages in length).        

SEO Content Writing

Learning to write for SEO is a valuable skill. Research how it’s done and how you can use that knowledge for your website. (Research Required) (1 page in length)

SEO Writing

  • Putting the lessons to work. Create a 300- to 350-word marketing article on your web site’s blog page that follows SEO writing rules. Select a topic that works for your business and complements what has been done to date.
  • Analyze the article from a marketing communication perspective and how it applies SEO writing techniques. (Research Required) (1 page in length)

Assignment Expectations

Use the attached APA-formatted template (MKT501 Case4) to create your submission.

  • The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

***Please follow all instructions for assignment***

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit
Reviews

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

SLP/BUS520   Module 2  BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis

SLP/BUS520   Module 2  BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis Tests **Complete Module 2 SLP before Module 2 Case**Comparing two samples provides insights. Are employees with an MBA more productive than those without? If our results support the contention, then hiring

SLP Module 2  BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis Tests **Complete

SLP Module 2  BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis Tests **Complete Module 2 SLP before Module 2 Case**Comparing two samples provides insights. Are employees with an MBA more productive than those without? If our results support the contention, then hiring

SLP/BUS530 Managerial Economics  Consumer Behavior, Production and Cost SLP Assignment Expectations Economic Impacts for Producers This week’s case focused

SLP/BUS530 Managerial Economics  Consumer Behavior, Production and Cost SLP Assignment Expectations Economic Impacts for Producers This week’s case focused on the consumer side of economics. Producers must manage more constraints in their decision-making. Session Long Project 2 ResourcesProducer Price Index (PPI) (2022)Purchasing Power (2022)The Market System as an Efficient Mechanism for Information (2022) Business

Recall that United Savings Bank collects information in each of the following systems. Core Banking System Online Banking Lending System (Auto/Personal

Recall that United Savings Bank collects information in each of the following systems. Core Banking System Online Banking Lending System (Auto/Personal Loans) Credit Card System Mortgage Lending System Insurance Policy System Financial Investment System They are interested in understanding how they can leverage this data, in addition to data gathered

2-2 Project Draft: Social JusticeIDS 105 Module Two Project Draft Guidelines and Rubric Overview In this assignment, you will explore key concepts related

2-2 Project Draft: Social JusticeIDS 105 Module Two Project Draft Guidelines and Rubric Overview In this assignment, you will explore key concepts related to social justice, including justice, fairness, equality, and bias. You will also explore how narratives affect perceptions of social justice and core principles of social justice. This part

1-2 Journal: Using Social Justice and Understanding Bias Specifically, you must address the following: Describe your most dominant social

1-2 Journal: Using Social Justice and Understanding Bias Specifically, you must address the following: Describe your most dominant social identities. Describe implicit bias represented within your most dominant identities. How does implicit bias show up in your most dominant identities? Identify the core principles of social justice. Describe how implicit bias impacts your understanding of the core

The Commerce Clause refers to Article 1, Section 8, Clause 3 of the U.S. Constitution. It authorizes Congress “to regulate commerce with foreign nations,

The Commerce Clause refers to Article 1, Section 8, Clause 3 of the U.S. Constitution. It authorizes Congress “to regulate commerce with foreign nations, and among the several states, and with the Indian tribes.” This is the fundamental source of authority for the federal regulation of commerce. However, the federal government’s authority to regulate

SWOT Analysis paper of a fictitious organization you worked at – 10-14 pages. Paper outline and requirements below. Table of Contents – example Overview of

SWOT Analysis paper of a fictitious organization you worked at – 10-14 pages. Paper outline and requirements below. Table of Contents – example Overview of The Organization  ……………………………………………………………………………. 3 Leadership Practices ………………………………………………………………………………… 3 Current Leadership Organizational Affect ……………………………………………………3 Strengths and Weaknesses …………………………………………………,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,.. 4 Opportunities and Threats …………………………………………..,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,….. 5 Leadership Theory