Term 3 Unit 5 Discussions
*Unit 5 DB: Animal-Based and Plant-Based Proteins (BIO150 Nutrition)
Review the Valenti, Vandenberg, and Lehman articles in this week’s Readings and Resources and answer the following prompts:
Please review the Discussion Board Grading Criteria on the Course Information Page.
*Unit 5 Discussion – First Bank and Trust (ACC315 Fraud Prevention & Examination)
John White, President and Chief Executive Officer of First Bank & Trust is a veteran of thirty five years in the financial services industry. As a young banker he has always remembered the time his bank lost an important customer because a branch manager followed procedure to the letter. The bank had a policy that a customer had to wait three days before getting cash for an out of state check they were cashing if over $100. Mary Jones, who maintained account balances of over one million dollars in deposits and several million in trust came to a branch to cash an out of state check. The branch manager would not give her the cash because of the bank’s three day policy. As a result, Mary closed all her accounts. Since then John White has always preached “you must know when to break the rules”.
Lou Brown was the senior officer in charge of commercial lending. Judy Bolton had just spent a long weekend putting together a loan deal between the bank and Acme Manufacturing. Lou was overjoyed that the deal was completed and told Judy to go out to diner with her husband and charge it to the bank as a reward for a job well done. To make it a “reimbursable” expense he told Judy to indicate she had diner with one of Acme’s officers.
Comment on these two situations. While the textbook may dictate one course of action what do you think we should do in the “real world”.
*Unit 5 Discussion – Ethics Case 13–17 Profits guaranteed ● LO13–5 (ACC340 Intermediate Accounting II)
This was Joel Craig’s first visit to the controller’s corner office since being recruited for the senior accountant position in May. Because he’d been directed to bring with him his preliminary report on year-end adjustments, Craig presumed he’d done something wrong in preparing the report. That he had not was Craig’s first surprise. His second surprise was his boss’s request to reconsider one of the estimated expenses.
S & G Fasteners was a new company, specializing in plastic industrial fasteners. All products carry a generous long-term warranty against manufacturer’s defects. “Don’t you think 4% of sales is a little high for our warranty expense estimate?” his boss wondered. “After all, we’re new at this. We have little experience with product introductions. I just got off the phone with Blanchard (the company president). He thinks we’ll have trouble renewing our credit line with the profits we’re projecting. The pressure’s on.”
· Should Craig follow his boss’s suggestion?
· Does revising the warranty estimate pose an ethical dilemma?
· Who would be affected if the suggestion is followed?
*Week 5 Discussion – Hypothetical Business (MKT500 Marketing Management)
· Briefly remind us about your hypothetical business (the one you have created for your four assignments) and your target audience. My hypothetical company: Henry and Phillips Property Management Group
What is the message that you will consistently communicate to this target audience?
How will you creatively deliver the message? For example, will you have a celebrity spokesperson, a product demonstration, an emotional appeal, etc.
Where will you use traditional advertising (for examples see page 240 of the e-book), sales promotion (for examples see page 243 of the e-book), events and experiences, and public relations (for examples see pages 246-247 of the e-book) to promote your hypothetical business.
This is your chance to share your knowledge of each one of the four types of promotional strategies. This should be a 300 – 500-word discussion.
Remember that this is NOT the week to discuss social media.