Think about the following questions and complete a SWOT analysis.

 

Think about the following questions and complete a SWOT analysis. Use the information in 3.2 – Sally’s Case Study. (Any direct information not available can be completed using fictitious information consistent with the case study.)

As you complete the SWOT analysis think about:

  • What are your strengths and weaknesses? What are Sally’s strengths and weaknesses?
  • What are your business and personal goals?
  • What are the financial risks of the adventure?
  • What are the start-up costs?
  • Is the business location important?
  • What does the market research indicate?
  • What is your customer base?
  • What are the associated liabilities?
  • Which state, local, and federal regulations apply?

Use the SWOT Analysis Form (DOCX)

 

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