Porter’s Five Forces Model can be utilized to determine the competitive intensity of an industry.
Pick an industry and analyze this industry using Porter’s 5 Forces Model.
I want you to perform your own analysis of the industry as much as you can so it is best to pick an industry you are familiar wth.
If you do use a resource to help answer this question, please summarize your findings and share the hyperlink as your website reference. If use the textbook, please include the page numbers.
Here is a short video prepared by the Harvard Business Review that discusses the Porter Five Forces Model. You can just skip the ads.
Example 1:(Please dont copy paste)-use as reference
As an employee of John Deere I chose the farm and heavy construction machinery industry.
Easton, P.D., Wild, J.J., Halsey, R.F, and McAnally, M. L. (2021). Financial Accounting for MBAs (8th ed.). Westmont, IL: Cambridge Business Publishers, LLC. (1-22)
Example 2:(Dont Copy Paste)-Use as reference
The Porter’s Five Forces Model can be utilized to determine the competitive intensity of an industry. These five forces are: industry competition, bargaining power of buyers, bargaining power of suppliers, threat of substitution, and threat of entry. Having been in the life insurance industry for nearly 20 years, it’s one I am very familiar with and feel I can analyze well.
From an industry competition perspective, this industry is thick with competition. Many of these companies, like my own, have been in business for well over a century. Competition is fierce to hired many of the highly skill experts needed in this field, like actuaries and underwriters. The pandemic only increased this competition, as the virtual nature of work has created new opportunities for these experts to work outside the physical confines of a corporate office. Due to the intense regulatory environment of this industry, technical experience and knowledge can make or break a company’s ability to innovate with new products or implement new technology to aid in increased service or to create new efficiencies.
The next force, bargaining power of buyers is also high. Buyers can choose from a multitude of carriers for products that are quite similar. Technology has decreased the barriers for these purchases, and companies must differentiate themselves based on superior service or with a unique value proposition. The buyer has no real ability to decrease or negotiate the price, however they can shop for the best deal and find plenty of companies who can offer the best or better pricing.
The third force, bargaining power of suppliers is an interesting one. While this isn’t as high of a risk as some of the other forces for the life insurance industry, it does exist. Suppliers in our industry, whether for IT, consulting, reinsurance or other work are generally more limited. So, the fewer choices give the suppliers more leverage. For example, the number of reinsurers is much more limited as compared to the overall competitive landscape of the bigger industry. However, they need to provide services that are scalable to the industry. I have seen several instances where suppliers price themselves out, and the industry simply finds a solution or discontinues the offering. It’s a definite balancing act, and the suppliers do not hold all the power. This was also interesting during the pandemic. The reinsurers implemented covid restrictions and protocols we had to maintain in order for them to accept the risk. They had the bargaining power to mandate these protocols to which we adhered.
The fourth force, threat of substitution is high. Products tend to be very similar from company to company, so substitution is a very real threat. Very few products or companies can differentiate themselves out of this situation in this industry. The organization I work for is a fraternal, which is our differentiator. However, within this space, we compete with several others like Thrivent, Knights of Columbus and Woodmen Life. While there are nuances to these companies, the general premise and product line up is very similar.
Finally, from the threat of entry exists but is not high. Due to the regulatory environment and the capital needed to start a financial services organization, there are not a lot of new players who enter the market. Over the past decade, many companies tried to come in using technology to replace the face-to-face advice of an advisor. Due to the complex nature of the products and services, these new companies have not taken off as it was anticipated they would. In addition, the generational buying patterns are not quite what anyone expected. According to LIMRA, a trade association for financial services, millennials still want face to face advice, after completing research online.
The life insurance industry is a mature industry with a lot of competition. There are many forces, such as pandemics, the economy and the regulatory environment that will continue to cause these five forces to change and evolve over time.
Sources: Financial Accounting for MBAs, https://www.kiplinger.com/personal-finance/insurance/life-insurance/603269/how-millennials-are-changing-the-life-insurance