NOTE REGARDING TOOLBOX EXERCISES – These exercises are meant to be cumulative in nature. Each week we will perform an exercise that will serve as the foundation for your Strategic Plan and Final Presentation. Your frame of reference for these exercises should be the shoe company you manage on the Business Simulation Game.
A SWOT Analysis is a very common tool used in strategic planning. Basically, it is a list of the organization’s Strengths and Weaknesses (internal) and Opportunities and Threats (external). Your task is to collaborate with your team in the Company Discussion Page and complete a comprehensive list of the internal and external factors that may impact your organization. Again, this is a simulated company so I expect you to use strong critical thinking skills to predict what factors would be in play for your company.