Deliverable Length: 3–5 pages (not including cover page and resource page)
There is a difference between public relations, known today as earned media, and advertising, also known as paid media. Both disciplines are important in the overall marketing campaign of a brand, whether it is a product, business, company, service, person, idea, or place. Social media has also become an important way to advertise and publicize anything.
Key Concept Snapshot: Advertising is paid media, meaning the marketer crafts and pays for the message that they want to present to the audience. The marketer controls the published or presented message.
Key Concept Snapshot: Public relations is earned media, meaning the information being marketed through persuasive messaging is earned and the public develops its own opinions about the product, service, idea, and business and beyond. The marketer does not control the published or presented message.
There are several advantages to using both disciplines in crafting and marketing a message to sell products and services. To prepare for this assignment, do the following:
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Scenario: Suppose you want to start an online business part-time. Include the following 3 main ideas in your 3–5-page assignment: