Formulate a strategic plan for a publicly traded company (name of the company will be given) and prepare a Formal Report.
To formulate the strategic plan, you will first perform a thorough company analysis.
This includes preforming an external analysis via PESTEL and 5 Force analysis to assess the firm’s strategic fit with its environment.
Also, an internal analysis using VRIN and weighted competitive strength assessment to determine the extent of a firm’s competitive advantage
a diversification analysis using a 9 cell matrix to determine the attractiveness of a firm’s portfolio.
At least one major weakness or problem is identified and recommendations are given to address this issue.
Explain how the recommendation(s) may be carried out and how it can be controlled, altered or adjusted if necessary.
Format of the Report:
Introduction/ Executive Overview: gives general overview of the company’s key issues or problems and recommendations.
Company analysis (PESTL, 5 forces, VRIN, Weighted Competitive Strength, 9 cell matrix)
Problem Statement – more focus on statement of problem or central issue. (More than one issue may be relevant so limit it to up to three most interesting or troublesome issues. Name and explain these explicitly.)
Implementation and Control.
*Pages: Not less than 10 pages TOC and references excluded, Font size: 12 Times new roman, Single space
Requirements: Case Analysis Formal Report