you’ll complete a post that focuses on one or more

   you’ll complete a post that focuses on one or more of the topics covered in weeks 5a & 5b (VERY IMPORTANT). Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation. Your posts can be serious, lighthearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must be (1) informative and (2) pertain in some way to the week’s material for this course. Other than that, you have free reign.

At the end of the post* write the sources used. This last part does not count toward the 300-word minimum.

14-1The importance of derived demand in industrial markets

14-2 How demand is affected by technology levels

14-3Characteristics of industrial product

14-4The importance of ISO 9000 certification

14-5The growth of business services and nuances of their marketing

14-6The importance of trade shows in promoting industrial goods

14-7The importance of relationship marketing for industrial products and services 

Same instructions but differents topics

 16-1 Local market characteristics that affect the advertising and promotion of products 

16-2 The strengths and weaknesses of sales promotions and public relations in global marketing 

16-3 When global advertising is most effective; when modified advertising is necessary 

16-4 The communication process and advertising misfires 

16-5 The effects of a single European market on advertising 

16-6 The effect of limited media, excessive media, and government regulations on advertising and promotion budgets  


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