Read Scenarios 1 and 4 in Chapter 2 (ATTACHED) of the text book then then write a three -page paper that compares and contrasts the two different approaches. Highlight the major differences between the two, any pros and cons, and any potential for success or failure.
Laursen, G. and Thorlund, J. (2017) Business analytics for managers: Taking business intelligence beyond reporting (2nd ed). Hoboken, NJ: Wiley.