Read about the following and answer based on the following.

  Read about the following and answer based on the following.

· Atoms to Bits

· Economies of Scale

· Market Concentration

Question- 2 pages

You are hired by Ford to make cars more digital. What aspects of the product, the car-buying experience, or the car ownership experience would you suggest become more digital? Why? Would any of your recommendations change the nature of market concentration or fragmentation?

 

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