- Knowledge Deficiencies:
- In the first section explain on one (1) page, what are your team’s knowledge deficiencies? For example, what don’t you know about the industry and/or organization and value creation? The organization’s strengths, weaknesses, opportunities, and threats? The organization’s key customer segments which make up the organization’s target market?
- Clearly indicate team members’ contributions
- Course textbook: Marketing Strategy: A Decision-Focused Approach, 8th edition.
- Chapter 6: Target Attractive Market Segments
- Chapter 7: Differentiation and Brand Positioning
- Value Creation
- File: Marketing Consultant Report Annotated Outline
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