You will create a thread in response to the provided prompt for each forum. Each thread must be 400–500 words, demonstrate course-related knowledge, and incorporate at least 2 peer-reviewed resources. In addition to the thread, you will reply to at least 2 classmate’s threads. Each reply must be 250–350 words and incorporate at least 1 peer-reviewed resource.
Southwest is known to consumers and competitors as a low-cost carrier that delivers excellent customer service. The airline’s employees enjoy working for Southwest and make it their mission to help the customer enjoy traveling with them. A large part of Southwest’s ability to deliver a unique flying experience is its research and attention to customer feedback. After reading Chapters 5–7 from Babin & Harris, watch the Southwest Airlines video and respond to the following: