Read and complete an analysis of the attached case.  Your

 Read and complete an analysis of the attached case.  Your analysis must be no less than 3-double spaced pages, and it must address the following: 

  • What specific business management problems was Disney facing?  
  • How can the technology they were considering  redress those business management problems?
  • How (if at all) would this technology allow Disney to improve its operational efficiencies?
  • How (if at all) would this technology allow Disney to improve its customer satisfaction and retention?
  • Is this technology risky?  If so, what might Disney do to reduce the risks associated with its implementation?  Is Disney doing a good job of managing risk with this project?
  • How much does the technology under consideration cost to implement and what is the potential cost of not implementing this technology? (Note: Your response to this question need not be entirely monetized.  It can be descriptive) 
  • What are your personal thoughts and impression with regard to this project?
 

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