Do you think that MTV’s future lies mostly in its

  • Do you think that MTV’s future lies mostly in its international operations? Explain your reasoning. 
  • What types of political, economic, and competitive challenges does MTV Networks International face by operating worldwide? 
  • How has MTV Networks International overcome cultural differences to create a world brand? 
  • By definition, would you consider MTV a multinational business? Explain why or why not? What advantages would MTV have if it were a multinational organization? 
 

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