Please read the attached Case “The Ripple Effect of Supermarket

Please read the attached Case “The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries.” Write a 1 page summary by answering the following questions:

1. Decide if Aldi is more likely to respond to any strategic actions Amazon might initiate through Whole Foods, or

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2. If Amazon through Whole Foods is more likely to respond to any strategic actions

Aldi takes. Be prepared to justify your decision.

3. In a competitive rivalry sense, explain the actions (strategic and/or tactical) you believe Walmart and Costco will take to respond to Aldi’s intentions to have 2,500 U.S. stores by 2020

 

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