Review Chapter 19: Designing and Managing Integrated Marketing Communications Respond to the following prompt. Pick a brand and go to

Review Chapter 19: Designing and Managing Integrated Marketing Communications
Respond to the following prompt.
Pick a brand and go to its website. Locate as many forms of communication as you can find. Using the principles from Chapter 19, conduct an informal communications audit.
What did you notice?
How consistent are the different communications? Provide specific examples.

 

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