1. According to the vignette and based on your opinion, what are the challenges that the food industry is facing today?2. How can analytics help businesses in the food industry to survive and thrive in this competitive marketplace?Note:The work must be formatted with the APA 6th edition style (double spaced and references indented accordingly).All citations and references must be in the hanging indent format with the first line flush to the left margin and all other lines indented.You need to cite your sources in your discussion post both in-text and in a references section. Minimum 500 words. NO PLAGIARISM.