Develop a Marketing Plan for a New BusinessService. This project will start you thinking about Marketing in a practical

Develop a Marketing Plan for a New Business/Service.
This project will start you thinking about Marketing in a practical sense. You will gain experience formulating a plan, learning how each part is dependent on one another. You will gain some introspection and perhaps direction for the future. In fact you may want to build on this exercise throughout your life in preparation for earning a job after graduation.
Develop the following elements of the Marketing planning process:
A mission statement
A SWOT analysis
Objectives
A description of the target market
A positioning strategy
A brief outline of the Marketing mix strategies:
The product
Pricing
Distribution and
Promotion strategies that satisfy the objectives and address the target market.
Implementation
Contents must include:
Title page
Executive Summary One page only
Introduction to project Literature review (citations included)
Conclusions and recommendations
References (7-8) APA format Use of higher level reference materials is required, e.g. ProQuest (WSJ,Bloomberg)

 

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