Describe the brand personality. What creative tools are used e.g. why that choice of music those characters that setting those

Describe the brand personality. What creative tools are used (e.g. why that choice of music, those characters, that setting, those images)?What psychological appeals are being used (EG. sex appeal, fear, obligation)?Who is the target market? Why were the tools and appeals selected for that target market?What is the objective of the communication (persuade, build awareness etc.)? Are the media choices appropriate or not? Why?The analysis is part of a process called “deconstruction”. Think of the communication as the product of a considerable amount of work and a great many decisions. The point of the exercise is to attempt to unravel these decisions by looking at the finished product and working backwards (“reverse engineering”).

 

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