1 Page What are some of the ways we can manage the distribution channel After reviewing this weeks resources and

1 Page
What are some of the ways we can manage the distribution channel? After reviewing this week’s resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a product you personally use? Be sure to explain your reasoning behind your selections.
Resources:
A Preface to Marketing Management (textbook)
by Peter and Donnelly
Chapter 10:
Distribution Strategy

 

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