Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the

Assignment Content
Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.
Assignment Steps
Resources: Marketing Plan and Outline
Develop
a minimum 700-word branding strategy and marketing communication plan in Microsoft®
Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitors Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Format
your assignment according to APA guidelines.
Submit your assignment.
Grading Guide: Marketing Communication and Brand Strategy Grading Guide
Resources:
Center for Writing Excellence
Reference and Citation Generator
Grammar and Writing Guides

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Connect with a professional writer in 5 simple steps

Please provide as many details about your writing struggle as possible

Academic level of your paper

Type of Paper

When is it due?

How many pages is this assigment?

Place Order