Event sponsorship can be valuable for building brand loyalty. Search through your closets drawers or cupboards and find a premium

Event sponsorship can be valuable for building brand loyalty. Search through your closets, drawers, or cupboards and find a premium or memento that you acquired at a sponsored event. Does this memento bring back fond memories? Would you consider yourself loyal to the brand that sponsored this event? If not, why not?
Your initial reply must have a minimum of 150 words and both peer comments must have a minimum of 50 words.
I expect your initial reply and peer comments to be thorough with references to the concepts in the chapter.

 

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