5 pages; minimum 5 academic/professional references published in last 5 yrs
A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.
The 3 current projects that he is currently researching include the following:
He has asked you to assist by developing a report analyzing how each of these 3 projects would help the hospital improve its relationship with the public. Given that the projects would be presented to the hospital’s Board of Trustees, the marketing director indicated that your report needs to include a critique of current literature (scholarly references) to support a position on each.
The body of the resultant report should be 5 pages and include at least 5 relevant peer-reviewed academic or professional references published within the past 5 years.
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